·ALWAYS REDEFINING SUSTAINABILITY·
NotGreenWashing Institute is a non-profit association aiming to boost the implementation of sustainability strategies based on scientific research.
The Institute was born in 2015 because of the concerns every founder had in regards to transforming the relation between companies, the economy, the environment and society in Spain. This means developing, discovering and spreading tools that allow companies to include sustainability parameters alongside traditional financial parameters.
NotGreenWashing keeps an independent, scientific, practical and non-profit approach.
NGWI is a non-profit, participative and dynamic organisation uniting institutions, companies, academic forums and sustainability professionals. Its studies and projects help companies go beyond minimum legal requirements and foster an inclusive and sustainable process.
Its own name is self-explanatory. Being is not the same as seeming. Success in adding real value is provided by finding a balance between corporate identity and every stakeholder’s perception.
The Institute generates quantitative and objective information, thus helping companies and industries find such balance.
Easing the implementation of sustainability strategies based on research techniques, in order to benefit companies and stakeholders.
Being a referential research centre.
Being a model in creating and sharing knowledge, thus increasing business profits.
Encouraging a constant reflection about business sustainability.
Carrying out projects based on thoroughness and applicability.
Maintaining independence and transparency in all our activities.
Boosting a balance between business interests and society in order to act as a guarantor for a sustainable future.